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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; London : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Main library (1)Call number: 659.1 / BE.A 2009.

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2.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: Main library (1)Call number: 658.802 / DA.M 2010.

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3.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Main library (1)Call number: 658.8 / DW.B 2009.

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4.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice-Hall International, c1999
Availability: Items available for loan: Main library (1)Call number: 658.83 / MA.M 1999.

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5.
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1999
Availability: Items available for loan: Main library (1)Call number: 658.8 / LA.E 1999.

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6.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Main library (1)Call number: 658.83 / CO.M 1996.

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7.
Marketing straight to the heart / Barry Feig. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1997
Availability: Items available for loan: Main library (1)Call number: 658.8 / FE.M 1997.

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8.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main library (1)Call number: 658.872 / RY.U.

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9.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, c2008
Availability: Items available for loan: Main library (1)Call number: 658.802 / FE.M 2008.

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10.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main library (1)Call number: 658.83 / BU.M 2010.

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11.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main library (1)Call number: 658.8 / ZE.S 2009.

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12.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007
Availability: Items available for loan: Main library (1)Call number: 658.802 / MC.M 2007.

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13.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2009
Availability: Not available: Main library: Checked out (1).

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14.
Managing marketing performance 2008-2009 / Helen Meek... [et al.] by Series: CIM coursebook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2008
Other title:
  • The official CIM coursebook : Managing marketing performance
Availability: Items available for loan: Main library (1)Call number: 658.8 / ME.M 2008.

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15.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Publishing, c1996
Availability: Items available for loan: Main library (1)Call number: 658.8 / LA.M 1996.

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16.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2009
Availability: Items available for loan: Main library (2)Call number: 658.8 / CR.S 2009, ...

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17.
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. by Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Main library (1)Call number: 658.872 / LE.M 2007.

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18.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Main library (1)Call number: 658.82 / EN.P 1991.

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19.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: Main library (1)Call number: 659.1 SH.A / 2010.

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20.
Consumer behaviour / Hayden Noel. by Series: Basics marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, c2009
Availability: Items available for loan: Main library (1)Call number: 658.8342 / NO.C / 2009.

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